What motivates you to do more to protect the environment? A survey by the Rechargeable Battery Recycling Corporation (RBRC), identifies driving forces behind Americans’ “green” practices and attitudes and reveals that concern for one’s children is an important part of Americans’ motivation to protect the environment.

The survey reveals that in 2008 Americans increasingly feel an obligation to recycle and protect the environment for the sake of future generations. In fact, of the items asked about in the survey, children are the primary reason that Americans admit to suffering from “green guilt” – the feeling consumers have when they aren't doing everything they know that they can and should be doing to protect the environment.

The responsibility to ensure the future of the Earth for generations to come is one that Americans are increasingly viewing with more importance. An overwhelming majority, 91 percent, says that the reason they recycle is because of the impact their efforts will have on their children’s future. Nearly 20 percent of Americans say they would do more to preserve the environment – and relieve some of their green guilt, if they had a child. Nevertheless, even with the emphasis on adopting eco-friendly practices for the sake of one’s children, 30 percent of respondents still admit that switching to cloth diapers is one thing they could not bring themselves to do to be greener among the items listed.