With some 78 million Americans preparing to enter retirement over the next decade, VolunteerMatch, along with volunteer engagement expert Jill Friedman Fixler, has released a new guidebook to help America’s charities develop enduring relationships with the Baby Boomer generation. The new book, Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow, is a practical guide any charity can follow to tap the skills and experiences of a generation that continues to redefine retirement.

Boomer Volunteer Engagement gives charities the tools to take advantage of one of the biggest demographic shifts in volunteering since the Second World War – the expected explosion of interest in community service among Baby Boomers. With the volunteering rate among mid-life adults already more than one-third higher than it was in 1989, and public and private donations to charities stagnant, most experts forecast Baby Boomer volunteering to become one of the strongest growing influences in the independent sector.

Among the most compelling elements of this shift is the promise of Boomers – historically one of the most socially active and issue-conscious generations – to use their professional experience to advance the causes they care about. Boomer Volunteer Engagement offers a new framework through which nonprofits can access these