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SECOND CAREERS
Striking Out on Your Own Despite The Economy

do it to help a lot of people, it’s virtually impossible to fail. This is especially true for service professionals who trade time for dollars. Think how to package your talents in ways that serve many at once, not just the individual.

•Multiple Income Lifestyle Many entrepreneurs choose one idea and market it one way. In reality, the same idea or concept can be sold many ways and many times. The film industry makes its money by making a movie once, and then selling it many times (box office, DVD, pay-per-view, product licensing, etc.). If you can mirror that model, you can increase your income exponentially and make multiple incomes from essentially the same job.

•Be Creative One of the main secrets to success in business is being able to package and promote what you do in unique, bold and creative ways. Don’t be afraid to stand out. Think three-dimensionally, and approach how to market yourself in ways that separate you from your competition and emphasize your unique selling proposition.

•Move Past The Fear Believe in yourself and don’t be afraid to keep taking the next step. The resources you need will keep showing up if you do. Many people don’t ever get started because they haven’t allowed themselves to even take that first step. That had been my issue for several years as I continued to work in a career I wasn’t passionate about yet the fear kept me from moving forward. The day I allowed myself to finally have

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