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BABY BOOMER ENTREPRENEUR

Starting a new business after the age of 50

By Anita Cook

Aren’t many grandmothers over 60 moving towards a nice relaxing time in their lives? You know, spending time with their grandchildren, doing lunch … winding down? Well this is one senior who’s just getting cranked up.

I did have a nice, quiet life. I was waiting around for grandchildren, which I now have two of by the way. Then Christmas of 2004 that all changed. I was opening the Christmas present from my oldest son with motherly gratitude, although I feared I would never use it. It was a great, trendy purse that I knew he had spent a lot of money on, but it had no pockets. I had to have my pockets. Fumbling through my purse for my keys, cell phone, etc., was one of my pet peeves, but I really did love the purse. I couldn’t get it out of my mind. “If only there was a way that I could stay organized and still use this purse,” I thought. I checked out the Internet and the stores but found no solution that satisfied me. The pouchee® idea was born.

Looking back, I am amazed at the tide of events that have swept me into a sea of commerce and industry. I remember discussing my “idea” for a purse organizer with a friend, who forwarded me to her daughter who introduced me to a purse designer who gave me the name of her manufacturer and the next thing I knew I had 2000 pouchees® coming in from China. That was the easy part. Once they were here, what was I to do with them? I can tell

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