A whole new breed of celebrity is emerging—people who aren’t in the movies—who are simply well-recognized experts in their fields. The universe of “expert celebrities” spans a wide variety of professions and occupations, including:
• Cooking—Rachel Ray
• Home Improvement—Bob Vila
• Donald Trump—Real Estate/Business
• Las Vegas Hospitality—Steve Wynn, Gambling mogul
• Computers—Steve Jobs, Founder & CEO, Apple Corp.
• Corporations—Jack Welch, former Chairman of General Electric
• Bounty Hunting—Duane “Dog” Chapman
• Dog training—Cesar “the Dog Whisperer” Millan
• Sword-fishing—Linda Greenlaw
• Used Cars—Lawrence Donegan
• Cleaning, restoration—Linda Cobb
There is no limit to the niches available to celebrity experts, and
